You have to carefully choose what content are you going to use but also calculate what is the optimal time of the day to reach your audience without being disruptive.
WeChat Official Account works as a website or newsletter, where brands publish content regularly, informing their followers about new products, events, special discounts, or publishing interesting content within their point of interest. What is the best content for WeChat Official Account? If you’re interested in starting a WeChat account (whether it’s a WeChat service account or a WeChat subscription account), contact us so that we can assist you through the whole process, as it might be a bit tricky, especially for people that don’t speak Chinese. Through this type of account, you can send your followers more than one push notification per day. The subscription accounts are grouped in a sort of folder called, precisely, “subscription” visible in the “chat” section of WeChat. They are the best option for most brands and the only available account type for foreign companies. As a result, they offer greater visibility than subscription accounts, however, only four posts per month can be published. Service accounts appear in the “chat” section like any contact. There are 2 types of accounts on WeChat that are suitable for brands: WeChat service accounts and WeChat subscription accounts. 2 Types of WeChat Official Accounts for Wechat Marketing Therefore, there are many foreign brands that use Wechat as the main portal for their advertising. Through an official account, you not only have greater contact with customers but it is also possible to create real advertising campaigns. High-quality creative content is the key to attracting an audience. Redirect the user to the website/e-commerce page of the company.īetter visibility means better credibility.Send push notifications to contacts following the page.We strongly suggest you use a Wechat Official account. There is no WeChat marketing without a business account, so the first step you need to take is to register a public account on the app. WeChat Marketing Step 1: Registering a WeChat Official Account
0 kommentar(er)
